Hard Upsell vs. Professional Service: The Red Flag in Cyber Essentials Insurance

Achieving your Cyber Essentials or Cyber Essentials Plus accreditation is a wise business move and we highly recommend it. It’s a government-backed UK scheme that will fill any gaps in your knowledge around basic cyber security, and guide you towards securing your systems. It’s also a winning move with customers and suppliers to demonstrate that your business is committed to protecting their information and in the case of government contracts, may be a mandatory requirement.

The government website states that 92% fewer insurance claims are made by businesses and organisations with the Cyber Essentials controls in place. This is a sign of a successful programme.

Take the Insurance Upsell or Shop Around?

When you complete the accreditation, you are likely to be presented with an offer for cyber insurance. A bundled in, one-stop-shop deal. This is a red flag to us. While this looks to be a convenient way to buy the insurance cover you need, convenience could be at the cost of adequate financial protection?

  • Being upsold Cyber Essentials Insurance with your accreditation?
  • Quick and convenient should never beat shopping around

The Cyber Risk Reality Check: a standard £25k. Is it enough?

The accreditation process drives businesses towards a baseline level of security. Achieving this standard can sometimes automatically grant access to a limited amount of insurance cover. While this initial cover is a valuable endorsement of your security status, the financial reality of a serious cyber incident quickly outstrips modest policy limits.

Let’s look at the details. Most basic certifications will come with insurance that has a small policy limit – £25,000 is a figure often associated with basic certifications, which will be rapidly exhausted by the costs that follow a cyber security breach. Costs include:

  • IT Investigation & Forensics: To determine the cause and extent of a breach.
  • Legal & Notification Costs: Managing legally mandated communication to affected customers, under GDPR.
  • Regulatory Fines: Penalties can be incurred, from bodies like the ICO.4
  • Business Interruption: Lost revenue and recovery costs from system downtime.

Industry professionals widely agree that a comprehensive policy requires a significantly higher indemnity limit, with recommendations often starting from £500,000 and escalating to £2,000,000 or more, depending on your company’s data sensitivity and turnover.

A bundled Insurance Upsell Package v Insurance from an Independent Professional

Let’s look at how the Cyber Essentials standard insurance compares to an independent broker solution:

Feature The Bundled Option (An Upsell) The Independent Broker Option
Primary Focus Speed and Convenience. Focused on leveraging the CE certificate for an immediate transaction. Suitability and Advocacy. Focused on your specific risk profile and future claim support.
Pro: Access Instant eligibility and streamlined process. Access to the entire market to obtain best in class.
Pro: Service Recognition of Cyber Essentials controls simplifies initial qualification. Offers professional advice and service, focused on client needs and claim advocacy.
Con: Coverage Potential for inadequate policy limits (£25k is rarely sufficient) and limited insurer choice. Requires a separate step and comparison process, though the CE certificate simplifies underwriting.
Con: Sales Style Often a hard upsell focused on speed rather than suitability. Minimal administrative inconvenience.

As proven by so many high profile cases in 2025, cyber insurance is critical for business continuity. Cover for First- and Third-Party Liabilities and Business Interruption is arguably more important in a corporate disaster recovery plan than traditional property insurance (like fire or escape of water cover).

The Insurance Professional’s View: Your Best Approach To Cyber Cover

Cyber insurance is surprisingly accessible, with basic policies starting at less than £200 per annum for modest cover.

Our guidance, intended to comply with Financial Conduct Authority (FCA) guidelines, ensures clarity and fairness:

  1. Do Not Settle for Minimal Cover. The cover automatically associated with certification is a starting point, not a destination. Your business deserves genuine financial resilience.
  2. Demand Clarity on Wording. Ensure you fully comprehend the policy’s exclusions and limits before committing. Do not assume cover exists for a scenario until it is explicitly confirmed in the policy wording.
  3. Seek Specialist, Independent Advice. An independent broker can assess your true risk profile and seek cover from the whole market, ensuring you secure a policy limit and wording that provides genuine financial resilience.

As an FCA-registered firm, Acer Insurance Services specialise in assessing cyber risk and policy adequacy. Would you like to connect with a specialist to review your current or proposed cover?

 

This blog post is for informational purposes only. When arranging your insurance, always consult with an FCA-registered broker to ensure the advice is tailored to your specific circumstances.

 

Author

  • Oliver Burt Profile

    Oliver Burt is a Director at Acer Insurance Services and founded the company in 2019, he specialises in company development and bespoke schemes for those with unusual and nonstandard insurance needs.

    Before founding Acer Insurance Services, Oliver was the Operations Manager at a small insurance broker in Sevenoaks where he was responsible for the day to day running of the business. Oliver has many years’ experience having worked within the insurance industry since 1996.

    Oliver is passionate about finding niche insurances that can make a real difference to people and businesses, finding solutions tailored to their insurance needs. He also is committed to developing the skills and knowledge of the team at Acer Insurance Services.

    In his spare time Oliver enjoys growing fruit and vegetables on his allotment and spending time with friends and family.

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