Detailed Insurance Coverage Guide for Showmen

As a showman, managing risk is as integral to your business as the entertainment you provide. Adequate insurance coverage is a cornerstone of your operational stability. Acer Insurance is dedicated to offering bespoke insurance solutions that cater specifically to the showmen community, ensuring comprehensive protection across all facets of your business.


Public Liability Insurance

Public Liability Insurance is essential and foundational and protects against claims of injury or damage stemming from your activities. This coverage is necessary in incidents where, for example, a malfunctioning piece of equipment at your event causes harm to a visitor. It covers legal fees and compensation, protecting your business financially against claims.


Equipment Insurance

Given the reliance on specialised equipment for shows, Equipment Insurance is indispensable. This insurance protects against the financial strain of repairing or replacing damaged, stolen, or lost equipment. It guarantees your business’s recovery from any inconveniences affecting your equipment.


Showman Motor Insurance

Showman Motor Insurance covers vehicles and trailers used by showmen, against accidents, theft, and damage. This coverage is recommended for showmen whose business requires extensive travel and transport of equipment. It ensures that any issues with your vehicle do not interfere with your operations.


Employers’ Liability Insurance

If you have employees, Employers’ Liability Insurance is mandatory and is needed for any claims made by staff who have suffered injuries or illnesses due to their work. It covers medical costs and legal fees, protecting your business from the financial implications of such claims. 


Showman Home Insurance

Showman Home Insurance offers a solution for those who both live and work in their living wagons or chalets and permanent homes. It protects against hazards including fire, theft, and accidental damage to the structure of your home.


What to Look Out For

There are a few things that we suggest people look out for when looking for showmen’s insurance:

Bespoke Coverage: Make sure your insurance provider is aware of the unique aspects of showmen’s businesses. Your coverage should be flexible enough to adjust to the unique risks and needs of your business.

Experience in the Sector: Look for insurers who have previously worked in the showman industry. Their knowledge can provide insightful advice and more appropriate coverage choices.

Flexibility and Scalability: Your insurance needs will change as your business grows or diversifies. Your insurance provider should offer flexible policies that can scale with your business.

Comprehensive Support: A good insurer should offer ongoing support, including risk management advice and efficient claims handling.

Cost-Effectiveness: While price shouldn’t be the sole deciding factor, it’s important to ensure you’re getting value for your investment. Compare quotes and coverage details from different providers to find the best fit for your budget and needs.

At Acer Insurance we have over 25 years of experience in showman insurance. If you would like to further discuss your specific needs and find a package that best fits your operation, you can call us or contact us by email.


  • Oliver Burt

    Oliver Burt is a Director at Acer Insurance Services and founded the company in 2019, he specialises in company development and bespoke schemes for those with unusual and nonstandard insurance needs.
    Before founding Acer Insurance Services, Oliver was the Operations Manager at a small insurance broker in Sevenoaks where he was responsible for the day to day running of the business. Oliver has many years’ experience having worked within the insurance industry since 1996.
    Oliver is passionate about finding niche insurances that can make a real difference to people and businesses, finding solutions tailored to their insurance needs. He also is committed to developing the skills and knowledge of the team at Acer Insurance Services.
    In his spare time Oliver enjoys growing fruit and vegetables on his allotment and spending time with friends and family.