Understanding Showman Insurance: Protecting Your Fun Fair Business

Running a fun fair business is rewarding that brings joy and entertainment to the communities you visit. However, it’s important to recognise the inherent risks involved in such a business and take necessary precautions to protect yourself and your equipment. Showman insurance is specifically designed to address the unique needs of Showmen, providing coverage against potential risks and liabilities. In this blog post, we will explore showman insurance, its importance, coverage options, key factors to consider when choosing a policy, and the benefits it offers to fun fair ride owners.

Introduction to Showman Insurance and its Importance

Showman insurance is a specialised type of insurance that caters to the needs of showmen, fairground attractions, and amusement ride owners. It offers protection against various risks associated with operating a fun fair business, including property damage and liability claims. Here’s why showman insurance is crucial for your business:

  • Financial Protection: Showman insurance provides financial protection by covering the costs associated with property damage, equipment repair or replacement, and legal liabilities arising from accidents or injuries that occur during operating your equipment.
  • Compliance with Regulations: Your lessee will require tenant showmen to have specific insurance coverage. Showman insurance helps you comply with these regulations, ensuring your business operates legally and smoothly.
  • Peace of Mind: Knowing that you have comprehensive insurance coverage tailored to your business gives you peace of mind. It allows you to focus on delivering a memorable experience to your customers without constantly worrying about potential risks.

Coverage Options for Showman Insurance

Showman insurance policies typically offer a range of coverage options to address the specific needs of fairground operators. Common coverage options include:

  • All Risk Insurance: This coverage protects your kiosks, rides, and game stalls against damage or loss caused by fire, theft, vandalism, and collision.
  • Liability Insurance: Liability coverage is essential for showmen as it protects against claims made by third parties for injuries, property damage, or accidents that occur at your fair.

Key Factors to Consider When Choosing Showman Insurance

Selecting the right showman insurance policy for your business requires careful consideration. Here are some key factors to keep in mind:

  • Coverage Limits: Evaluate the coverage limits offered by different insurance policies to ensure they adequately protect your assets and liabilities. Consider the total value of your carnival equipment, the number of rides and attractions you have, and the estimated liability risks involved.
  • Excesses: Check the excess associated with the policy. Higher excesses may result in lower premiums, but make sure they are manageable for your budget in the event of a claim.
  • Additional Coverage Options: Consider any additional coverage options offered by the insurance provider, such as employers liability or legal assistance. Check your specific needs and choose the options that provide the best value for your business.
  • Insurance Provider’s Reputation: Research the insurance company’s reputation and financial stability. Look for insurance providers with experience in insuring showmen businesses and a track record of prompt and fair claims settlement.

Benefits of Having Showman Insurance

Having showman insurance for your business offers several benefits, including:

  • Protection Against Financial Loss: Showman insurance safeguards your business from financial losses that may arise due to property damage, liability claims, or unforeseen events. It ensures that you can recover and continue operating even after an unfortunate incident.
  • Legal Compliance: Showman insurance helps you meet legal requirements and obtain necessary permits and licences. This ensures that your business operates within the local legal framework, giving you credibility and peace of mind.
  • Reputation Management: In case of accidents or injuries, having showman insurance demonstrates your commitment to safety and provides reassurance to your customers. It helps protect your business’s reputation and ensures customer trust and loyalty.
  • Business Continuity: With adequate insurance coverage, your business can recover quickly from setbacks and resume operations. This allows you to minimise downtime, maintain customer satisfaction, and protect your income.

Showman insurance is a vital component of protecting your business from potential risks and liabilities. By understanding the importance of showman insurance, exploring coverage options, considering key factors when choosing a policy, and appreciating the benefits it offers, you can make informed decisions to safeguard your investment. Showman insurance provides financial protection, legal compliance, peace of mind, and the ability to continue operating and delighting audiences with your fairs. At Acer Insurance we have over 25 years of experience in showman insurance, if you have any questions regarding Showman Insurance, you can call us or contact us by email.


  • Oliver Burt

    Oliver Burt is a Director at Acer Insurance Services and founded the company in 2019, he specialises in company development and bespoke schemes for those with unusual and nonstandard insurance needs.
    Before founding Acer Insurance Services, Oliver was the Operations Manager at a small insurance broker in Sevenoaks where he was responsible for the day to day running of the business. Oliver has many years’ experience having worked within the insurance industry since 1996.
    Oliver is passionate about finding niche insurances that can make a real difference to people and businesses, finding solutions tailored to their insurance needs. He also is committed to developing the skills and knowledge of the team at Acer Insurance Services.
    In his spare time Oliver enjoys growing fruit and vegetables on his allotment and spending time with friends and family.